With so many self-proclaimed Cruelty-Free brands popping up every day, it can be difficult to know which brands are truly cruelty-free, where none of their products or ingredients is tested on animals at any stage of product development and manufacturing, anywhere in the world. Unfortunately, the term ‘cruelty-free’ is not clearly defined by law, so it can be used to mean just about anything a manufacturer wants it to mean.
Not all companies who say they are “cruelty-free” in the end they really are. Some brands have carefully worded their animal testing policy to make it sound like they’re cruelty-free when in fact, they aren’t. For example, stating that they don’t test on animals, but failing to mention that, they are paying and allowing others to do so on their behalf.
This is why it’s important for cruelty-free consumers to look beyond the label and to fact check a brand’s cruelty-free commitment to ensure no animal testing occurred throughout their entire supply chain in the manufacturing, production, and distribution of their products.