The idea behind Nu-Da was first sparked walking down Brunswick Street, Fitzroy Melbourne in the middle of winter discussing the weather (as you do). The thought pattern was as follows: its cold, no I mean really freaking cold, wish they would invent a heated jacket, what this already a thing? Ew no they are ugly… wait a second… bam Nu-Da.
Since then Crystal (the founder) has made it her mission to find a product that she is confident in. Through months of research, vigorously testing, including the heating elements and battery – we are proud to bring the Nu-Da brand to market. Confident in what we have created.
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